Pricing — Frida

Clear pricing, in pesos, no surprises.

No hidden quotes, no lock-in contracts. Start free for 14 days — everything included. Prices in COP with USD reference.

Agente

For the independent agent

COP 119,900/mo · ~US$30

Billed monthly

Try Frida free

1 user
WhatsApp + Gmail inbox
Frida drafts — and replies on autopilot with your rules
CRM with next best action
Portals: Mercado Libre today, more coming
Deed-based valuations, unlimited
Microsites and automations

Agencies' favorite

Equipo

For agencies of 2–10 agents

COP 399,900/mo · 5 users · ~US$100

Replaces two subscriptions: CRM + WhatsApp tool

Try Frida free

Everything in Agente, plus:
5 users · extra seats COP 69,900 each
Team inbox with lead assignment
Analytics per agent and per portal
Roles and permissions
Assisted migration from Wasi or Excel

When an agent leaves, the clients stay with your agency.

Inmobiliaria

For operations of 10–50+ agents

Let's talk

Volume-based seats

Book a demo

Everything in Equipo, plus:
Volume seats
Assisted onboarding and training
Dedicated migration

The only quoted tier — Agente and Equipo always show the number.

No lock-in contractCancel anytimePay in pesos — PSE or cardNo per-listing fees

Do the math

Today you pay for four tools. Frida is one.

US AI real-estate stacks run US$449–1,500 a month. Frida is built for Colombia, priced for Colombia.

Market prices verified July 2026.

Basic CRMUS$30/mo

WhatsApp toolUS$15–45/user

Site builderUS$16/mo

One-off valuationsCOP 20,000 each

Inbox, CRM, portals, valuations, microsites and marketing — with Frida inside.

COP 119,900/mo · Agente plan

FAQ

Before you ask.

Anything else? Message us on WhatsApp — we reply in minutes.

Message us on WhatsApp

No permanent free tier — a 14-day full-featured trial, no card. We'd rather give you the whole product for two weeks than a crippled version forever.

Pick a plan and continue where you left off. If not, your account pauses and your data stays exportable — we delete nothing without telling you.

No. Publish as many listings as you want on every plan. Per-listing pricing punishes your growth — not our style.

Yes, free. Guided on Agente; done with you on Equipo and Inmobiliaria. One afternoon and you're running.

Prices are shown before VAT (IVA). Every charge comes with a Colombian electronic invoice, in pesos.

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