Frida — Your AI real-estate assistant

The problem

Selling homes wasn't supposed to feel like this.

We talked to dozens of agents across Colombia. The diagnosis repeats itself:

"Leads in four different inboxes"

Fincaraíz, Metrocuadrado, email and your personal WhatsApp. Each one with a lead waiting — and whoever answers first, wins.

"Posting the same listing three times"

Different photo limits, different forms, 20 minutes per portal. And when the price changes — start again.

"So what do we list it for?" — no data

The owner asks and you answer on gut feeling. The listing goes to whoever shows up with numbers.

Communicate

Every WhatsApp chat and email in one inbox.

The listing in sight. Every conversation arrives linked to the property the client cares about — card and price beside the chat.
Frida drafts the reply. You approve, edit or send as-is. Answer in seconds, not hours.
Or put her on autopilot. Your rules — after hours, FAQs, portal leads — Frida replies on her own and flags the conversations that need you.
The inbox belongs to the team. Leads assigned and visible. When an agent leaves, the clients stay.

Meet the inbox (Spanish) →

app.frida.co/bandeja

Bandeja3 sin leer

TodosWhatsAppCorreo

MR

María Restrepo9:42

¿Sigue disponible el apto de Chicó? Me encantaría verlo…

Prospecto caliente Borrador listo2

AG

Andrés Gómez9:10

Re: Confirmación de visita — ¿podríamos moverla al…

Agenda1

F

Fincaraíz8:30

Nuevo contacto desde tu aviso FR-1042

Portal Frida respondió

CO

Camilo OrtizAyer

Gracias por el recorrido. Lo estamos hablando en fam…

Seguimiento

MR

María Restrepo

WhatsApp · en línea

Auto fuera de horario

Hoy

¡Hola! Vi el aviso de Chicó en Fincaraíz, se ve hermoso 😍9:30

¡Hola María! Sí, está disponible. 3 habitaciones, 2 parqueaderos, 128 m².9:34 · enviado por Frida

¿Sigue disponible el apto de Chicó? Me encantaría verlo esta semana 🙏9:41

Frida redactó esta respuestaTú apruebas

¡Claro, María! Tengo disponibilidad el jueves 3 p.m. o el viernes 11 a.m. para la visita a Chicó. ¿Cuál te queda mejor?

Inmueble vinculado

FR-1042

Apartamento · Chicó Norte

$ 850.000.000

3 hab2 baños128 m²2 parq.

Cra. 11 # 94-20, Bogotá

Abrió el aviso dos veces

Manage

A CRM that tells you who to write today — and drafts the message.

Next best action. Frida picks who to contact and explains why, with each client's context.
A clear pipeline. Simple stages, pipeline value and matching listings for every client.
No manual data entry. Chats feed the CRM on their own. Leave the spreadsheet: this one you'll actually use.

Meet the CRM (Spanish) →

app.frida.co/clientes

PipelineValor del pipeline · $ 4.230 M

Contacto 4

Valentina Ruiz

Busca en Salitre

Portal

Jorge Pardo

Apto · Laureles

Borrador listo

María Restrepo

Apto · Chicó Norte

$ 850 M

Jue 3 p.m. Confirmada

Andrés Gómez

Casa · Cedritos

$ 1.250 M

Negociación 2

Laura Méndez

Apto · Cabrera

$ 1.980 M

Docs enviados

Próxima mejor acción

CO

Camilo Ortiz

Apartamento · Rosales

Visitó el sábado y abrió el aviso dos veces ayer. Lleva 3 días sin respuesta: es el momento de retomar.

Grow

And the rest of the business, running on its own.

Portals, valuations, microsites and analytics — wired to the same inbox and the same CRM.

Portals

Publish once — Frida puts it everywhere. Mercado Libre live today; Fincaraíz, Metrocuadrado and Ciencuadras on the way.

MLMercado Libre InmueblesConectado

FFincaraízPróximamente

M2MetrocuadradoPróximamente

12 inmuebles sincronizados · fotos, precio y estado

Portals (Spanish) →

Valuations

Win the listing with data: real comparables — registered deeds included — and a client-ready PDF.

Avalúo · Apto Chicó Norte

Generado hoy · 9:38 a.m.

$ 820 – 872 MCOP

$ 760 M$ 920 M

14 comparables · ventas registradas (escrituras)

Referencial — no constituye un avalúo oficial.

Valuations (Spanish) →

Websites

A site for every listing, in minutes. Frida fills the template; form leads land in your inbox.

Apartamento en Chicó Norte

Bogotá · 128 m² · 3 hab

$ 850.000.000

Agenda una visita

Listing siteInventory siteAgent profile

Websites (Spanish) →

Analytics

Finally know which portal, campaign and agent produce — listings, clients and marketing in one view.

Leads este mes

142

+18% vs. mayo

Visitas agendadas

37

+9 esta semana

Valor del pipeline

$ 4.230 M

Pronóstico · $ 610 M

Portal que más rinde

Mercado Libre

64 leads

Analytics (Spanish) →

AI marketing

Put your marketing on autopilot.

Tell Frida what you want to happen — in plain language. She builds the automation, writes every message in each contact's tone, and replies on her own when you allow it.

"Confirm tomorrow's visits a day ahead""Re-engage my cold leads every 15 days""Answer portal leads instantly"

Meet Marketing (Spanish) →

app.frida.co/marketing/automatizaciones

Tu instrucción«Cuando alguien deje sus datos en un micrositio, respóndele por WhatsApp en menos de un minuto y proponle dos horarios de visita.»

Disparador

Nuevo lead en cualquier micrositio

Frida redacta

Respuesta con tono adaptado al contacto

Envío < 1 minuto

Visita

Propone 2 horarios libres

You write it, she builds it

One plain-language instruction becomes a flow with real triggers: microsite leads, incoming email, visits to confirm.

Broadcasts that don't feel like spam

WhatsApp and email campaigns to segmented audiences. Frida suggests the segment and adapts the tone per contact.

Replies on autopilot

After hours, FAQs or portal leads: Frida answers on WhatsApp and email by herself, under your rules — and flags what needs you.

After-hours auto · Active

One platform

Frida is the one tool that replaces four.

US AI real-estate stacks run US$449–1,500 a month. Frida is built for Colombia, priced for Colombia.

See pricing →

Market prices verified July 2026.

Basic CRMUS$30/mo

WhatsApp toolUS$15–45/user

Site builderUS$16/mo

One-off valuationsCOP 20,000 each

Inbox, CRM, portals, valuations, microsites and marketing — with Frida inside.

COP 119,900/mo · ~US$30 · Agente plan

Real agents

What early users say.

"I answered a Fincaraíz lead in 40 seconds from the gym. The client thought we were a team of three."

CD

Carolina D.

Independent agent · Chapinero, Bogotá

"The deed-based valuation won me two listings this month. Show up with data and owners take you seriously."

AM

Andrés M.

Director · Boutique agency, Medellín

"We used to assign leads by shouting in the group chat. Now every lead has an owner — and clients stay with the agency."

PR

Patricia R.

Sales manager · Cali

Quotes translated from Spanish.

FAQ

What people ask before starting.

Anything else? Message us on WhatsApp — we reply in minutes.

Message us on WhatsApp

No. The 14-day trial is full-featured and card-free. Decide at the end; if it's a no, nothing happens.

Yes. Connect your existing number and keep chatting as usual — Frida organizes the inbox and leaves drafts ready.

Yes — when you decide. Enable rules (after hours, FAQs, portal leads) and she answers on WhatsApp or email. Everything else stays as a draft, and she flags conversations that need you.

Mercado Libre Inmuebles publishes and syncs today. Fincaraíz, Metrocuadrado and Ciencuadras are on the way — join the waitlist and you'll get them first.

Yes, in an afternoon. We help you migrate from Excel or Wasi, free.

Yes. No lock-in contracts. And your data is yours — export it whenever you want.